Phoenix Advertising Harvard Case Solution & Analysis

Phoenix Advertising Case Study Help

1. Focus on service efforts
2. The focus on service efforts is divided into two categories in order to boost profit growth i.e. sell more to the existing client base by satisfying their needs and demands and finding the same consumer base to offer your services to.
3. The profit growth can be improved throughnurturing the client clients who demonstrate the probability of generating high profits on low sales.

Efficient performance and increased productivity of employees would significantly result in increased profit growth and improved brand reputation. (Bernd W. Wirtz, 2018)

Purpose:

To determine the issues faced by the organization influencing the successful and profitable growth.

Description of investigation:

The investigation process in order to identify the issues faced by the organization was primarily divided into three sections i.e. survey from Head of Graphics and Design Department; face to face interview with four employees’ and questionnaire with all ten employees.

Results:

The investigation process resulted in the identification of the issues which primarily included inefficient HR policies, lack of employee involvement in strategic management, unfair payment, increased employee workload and lack of employees’ training.

Conclusion:

The occurrence of the issues was primarily based on a number of issues that were identified through the investigation process. Thus, the organization requires to take some effective measures in order to bring improvement in the quality of work and increase employees’ satisfaction and morale which would significantly result in high retention rates of employees’ and higher profitability growth of the business.

Recommendation:

Considering the issues faced by the organization, the recommendations to solve the strategic and management issues include:

1. Training provides employees with the opportunity to develop new skills and bring significant improvement in their performance.
2. Feedback from employees provides the organization with ways to bring improvement in their organizational culture.

Improvement in the employees'performance and increased productivity would allow the organization to improve profit growth..............................

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