This case traces the development of eBay Germany, eBay Inc, and career first country manager of eBay Germany, Philipp Justus. The case covers the period from 2000 to the autumn of 2007. This case details how eBay Germany, after a small start-up, has become one of the most successful places in eBay. The case shows how Justus added experienced leaders and the structure of the group, while allowing for improvisation. The case also traces the career of Justus, he moved to running eBay Europe and eventually, the bidding group, who took him to headquarters. As eBay Germany, eBay itself has grown tremendously, particularly on acquisitions as PayPal and Skype. But the growth in key areas, such as auctions, slowed. This case explains how eBay eBay Inc and Germany tried to keep their "secret sauce." "Hide
by Linda A. Hill, Emily A. Stecker Source: Harvard Business School 16 pages. Publication Date: August 11, 2008. Prod . #: 409029-PDF-ENG
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