Philip Reed, a Brazilian native and graduate of Stanford Business School, aims to create a company, shrimp farming in the northeast of Brazil. For personal and compelling strategic reasons, Reed set an office in San Francisco, California, and finds a partner (childhood friend), Paulo Barbosa, who wish to live and work in the northeast of Brazil. After a very successful summer selling farmed fish abroad, Reed returned to Brazil and is facing sharp and disruptive unraveling of their partnership, and then a few implementations of despondency about the realities of doing business in the shrimp and seafood in Brazil. "Hide
by Mark Leslie, Alicia Seiger Source: Stanford Graduate School of Business 18 pages. Publication Date: September 8, 2004. Prod. # E183-PDF-ENG
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