In the midst of public controversy over tobacco and smoking, which led to the MSA (Master settlement agreement) between the four major tobacco companies and 46 states, Philip Morris USA (PMUSA), President and Chief Executive Officer Michael Symanczyk developed new "Mission and Values" statement . B-case describes the application and detail how it has been used as a guide for the new measures taken PMUSA not only meet, but also go well beyond the requirements of MSA. The case also raises questions about the sincerity of the critics a new statement of the company and measures. "Hide
by Elizabeth A. Powell, Brooke Correll Source: Darden School of Business 11 pages. Publication date: April 25, 2010. Prod. #: UV4372-PDF-ENG
