Marketing Manager at Philip Morris KK (PMKK) must decide how his company should react after learning that rival RJ Reynolds plans to put 200 cigarettes yen in Japan, attacking PMKK position at the bottom of the Japanese market. "Hide
by Dominique Turpin Source: IMD 27 pages. Publication Date: Mar 06, 2008. Prod. #: IMD393-PDF-ENG
Related Case Solutions & Analyses:
CMGI: Organizational and Market Innovation
Expedia Incorporation
General Motors (GM) in China
Volcom-Building an Authentic Brand
Club Mediterranee
Visualizing Process Behavior
Dialogue in the Dark, Hong Kong: A Role Model for Social Enterprises in the Making
Mind the Gaps: The Challenges of Using Design to Scale Wicked Problems
Gregory Shine Daycare
Sea Change: Rewriting the Rules for Port-Security
