PhD Project: The Marketing of Business School Faculty Diversity (A) Case Solution
Analyzes the situation facing a group of representatives.
The consensus in these assemblies was that attempts should be made by augmenting the supply of minority doctoral students in company to raise the variety of minority business school faculty. The various variables theorized to lead to the lack of diversity in business school faculty. Provides the background along with the development of the marketing strategy and to finish with the group attempting to determine what to do. The case determination is a meeting in September 1994 to assess pertinent information and develop a strategy to raise minority applicants to Ph.D. programs.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: June 01, 1997
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