The new firm biotechnology, pharmaceutical technology, developed a competing method for the treatment of erectile dysfunction, which promises significant advantages compared with the blockbuster drug company Pfizer, Viagra. With deep-pocketed pharmaceutical company is also working on the development of products, technologies Pharma president charged with deciding how to use the superior proprietary technology his company into a viable product before the window of opportunity closes. "Hide
by Charlene L. Nicholls-Nixon, Roderick E. White, John Herbert Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: September 21, 2004. Prod. #: 904M64-PDF-ENG
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