In early 2006, it became clear that PFM device is experiencing a significant decline in consolidated revenue of the three international divisions. To solve this problem, the newly hired director of information technology executive team were invited to evaluate the two embodiments of a customer relationship management solution to increase income or corporate data warehouse to reduce costs. This case illustrates the importance of bringing the information technology (IT) and business strategy, and the complex issues facing IT managers to prioritize IT investment alternatives. "Hide
by All Embry, Timothy Kayworth Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: September 6, 2007. Prod. #: 907E18-PDF-ENG
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