The case describes the efforts of the company Pfizer to create and launch innovation center in Cambridge, Massachusetts. The center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites studied. The case study describes in detail the problem of creating a center of innovation in a large corporation, including the organization, incentives and scientific issues.
Covered: innovation, R & D, organizational development, experiments, pharmaceutical drugs "Hide
by Stefan Thomke, Ashok Nimgade Source: Harvard Business School 17 pages. Publication Date: September 1, 2008. Prod. #: 609037-PDF-ENG
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