Petstore.com is one of four contenders for leadership in a highly competitive business online pet food. Petstore.com facing decisions about potential partners in the merger and as a brand of his service in the Web site is managed by its ultimate fusion partner, Discovery Communications. "Hide
by Thomas R. Eisenmann Source: Harvard Business School 31 pages. Publication Date: July 14, 2000. Prod. # 801 044-PDF-ENG
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