Well-known film producer Peter Guber must decide whether to devote to your time consuming private undertaking. He is going to sign a contract to get a company book in which he can share what he has learned in his long career. In the same time, he is keenly conscious of uncertainties and problems impacting Mandalay Entertainment, a privately-owned business of which he is the principal. Mandalay is pushing into digital content, and possesses minor league baseball teams, produces films and television content.
Mandalay is trying keep surge in the sports business to reinvigorate its core movie and television businesses, and be prepared for the opportunity to purchase a major league professional sports franchise. Does Guber eliminate all private endeavors and remain on guiding his business, closely focused? On the flip side, there may never be a good time to compose a book. Principal also has to think about the potential impact of a book job on his private brand as well as the Mandalay company brand.
Peter Guber The Me vs. We Brand case study solution
PUBLICATION DATE: August 13, 2014 PRODUCT #: 915401-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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