This note provides a resource to help in the understanding of the brand: its creation, maintenance, measurement and significance. Suitable for use in introductory courses on marketing to students and MBA levels, this note provides an overview of the prospects of brands including Millward Brown, Young & Rubicam, David Aaker, and Bill Moran, and Interbrand. "Hide
by Ervin R. Shames Eric A. Gregg, Paul W. Farris 15 pages. Publication Date: February 10, 2003. Prod. #: UV2933-PDF-ENG
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