In mid-1985, the vice president of marketing for a major producer of disks considered how to deal with the growing "gray market" for products of the company. Case provides a good reference material on the development of the gray market in the industry drive, and raises issues related to the policies, strategies, distribution and sales management. Abridged version Note industry drive and peripheral products Co «Hide
by Frank V. Cespedes Source: Harvard Business School 22 pages. Publication Date: January 10, 1986. Prod. #: 586124-PDF-ENG
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