Indicators is a start-up, which holds the patent on the use of color change technology to indicate when golf balls were damaged by exposure to water. Because golfers put 4:58 used golf balls in the game for each new ball they buy used golf ball market severely cut in sales producers. Technology Indicators would significantly reduce the availability of used balls, doubling or tripling the size of the market for new golf balls. At the material time, the founders of this idea holds a full-time five years, but still do not convince any manufacturer to license its technology. "Hide
by Kenneth Corts Source: Harvard Business School 16 pages. Publication Date: May 20, 2002. Prod. #: 702480-PDF-ENG
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