Explains the concept of the family performance. The most famous is the price / performance curve for the prices of items in the product line to meet them. We also discuss the price / performance curve and its impact on the positioning of the product, the length of the product line and technology opportunities. Also describes the price for your order or price / performance curve. All are considered in the context of competitive behavior. "Hide
by Benson P. Shapiro, Robert J. Dolan is 33 pages. Publication Date: September 12, 1989. Prod. #: 590010-PDF-ENG
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