Pepsis Regeneration–1990-93 Harvard Case Solution & Analysis

Craig Weatherup, president and CEO of Pepsi Cola, is a process of change that completely transforms his company. It includes a new vision, a working philosophy, strategy and organization. It also introduces methods for improving processes and building new performance in these processes and the newly desired behavior. "Hide

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by David Garvin, Donald N. Sull Source: Harvard Business School 23 pages. Publication Date: November 22, 1994. Prod. #: 395048-PDF-ENG

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