In early 2011, PepsiCo, one of the world's biggest food and drink businesses, is experiencing tremendous criticism for its function in societal and ecological issues linked to the food system. Important health issues including obesity, heart disease and diabetes, not to mention environmental problems, such as excessive packaging and waste, have supported PepsicCo's chief executive officer (CEO) to rethink the business's strategy. The CEO feels that PepsiCo has a "responsibility to come up with alternatives to key global challenges, such as obesity." Doing so would require a deep reflection of PepsiCo's positioning in the market in light of the various products they supply that now contradict this quite aim. Written for courses in company strategy, company and society, and promotion, the instance describes the motivations of firms including PepsiCo to defeat the inherent growth constraints of the food industry, the result of which has precipitated an onslaught of societal and ecological dilemmas seen in today's society.
PepsiCo's Turning Point Establishing a Role in a Sustainable Society case study solution
PUBLICATION DATE: April 20, 2011 PRODUCT #: W11097-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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