The third in a series of rate PepsiCo Quaker Oats. Describes the auction of Quaker Oats including hypothesis. After winning the auction, the price of Coca-Cola shares fell sharply. Council of Coca-Cola and then refused to approve the deal and left. Quaker then approached Pepsi, loss price, and asked them to submit another bid. Case can be used to teach mechanics collar consideration, application effects, the prerogatives of the Board of Directors, and negotiating strategy. "Hide
by Carliss Y. Baldwin Source: Harvard Business School 8 pages. Publication Date: October 24, 2008. Prod. #: 209070-PDF-ENG
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