This case illustrates the corporate strategy as Pepsico stopped worrying about competing with Coca-Cola, realized that his real business was, and decided how to build their future. Redefining itself as a business of drinks and snacks, PepsiCo loses his restaurant business and acquires Quaker and Tropicana. By rethinking the synergistic relationship between the complementary, the combined strengths of the combined company, it strategizes to develop innovative products that will compete in the changing demographic, cultural, and geographical world. Will this strategy work in an increasingly competitive environment? "Hide
by S. Venkataraman Source: University of Virginia Darden School Foundation 25 pages. Publication Date: March 18, 2005. Prod. #: UV3910-PDF-ENG
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