This case examines the change in the strategic direction of PepsiCo, the second largest food and beverage company in the world. It concentrates on the formation of a new group, Global Power Group, whose goal was to bring attention to the company's efforts to expand its proposal to nutritious food and drinks. Case is pending against the decision and the company faced difficulties in changing its product portfolio in the long term (which also included an effort to make its primary snack and soft products, health drinks), and at the same time maintaining a short-term profitability. The evolution of the product portfolio is part of a larger effort to implement a new strategic vision is contained in the phrase, "Performance with purpose." The phrase, in short, have expressed readiness to deliver financial results in a way that was good for the world and good for the company. "Hide
by Rosabeth Moss Kanter, Rakesh Khurana, Rajiv Lal, Eric Baldwin Source: HBS 22 pages. Publication Date: October 24, 2011. Prod. #: 412079-PDF-ENG
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