This case investigates a shift in strategic direction at PepsiCo, the second-largest food and drink business on the planet. It concentrates on the formation of a fresh group, the Global Nutrition Group, whose purpose was to bring focus to the business's attempts to considerably expand its offerings in nutritious food and beverages. The case investigates the background to that decision and the complexities the company confronted in transforming its product portfolio over the long run (which also included efforts to create its heart snack and soft drink products fitter), while at the same time preserving short-term profitability.
The evolution of the product portfolio was part of a larger attempt to implement a new strategic vision, encapsulated in the phrase, "Performance with Purpose." The phrase, in brief, expressed a dedication to deliver financial results in a way which was not bad for the world in addition to great for the company.
PepsiCo, Performance with Purpose, Achieving the Right Global Balance case study solution
PUBLICATION DATE: October 24, 2011 PRODUCT #: 412079-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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