November 9, 1987 by the Government of the project approval by the Board of Directors approved a second proposal India PepsiCo to enter the country. The package, which was approved differs, however, from the fact that Pepsi and its local partners to offer more than a year earlier. Pepsi estimate that implies changes in the scope of the project will increase the initial requirements of JV investment of around Rs. UAH 200 million. 800 million, as soon as the initial costs were taken into account. "Hide
by Pankaj Ghemawat Source: Harvard Business School 23 pages. Publication Date: May 15, 1993. Prod. #: 793060-PDF-ENG
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