This case demonstrates the key decisions in the area of promoting the re-launch Brisk, ready-to-drink tea with ice on the Pepsi-Lipton. Solutions: creative, media and performance criteria. It also deals with budget allocations for traditional (Super Bowl, television) and new (viral advertising, and social) media.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Thales S. Teixeira, Alison Caverly Source: HBS Premier Case Collection 23 pages. Publication Date: September 6, 2011. Prod. #: 512011-PDF-ENG
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