Pepsi Canada has developed and launched Project Refresh, the campaign to finance socially useful ideas developed by individuals, businesses, and nonprofit organizations. Each cycle - about two months in the period - see interested parties to submit their ideas. Pepsi Canada relies on visitors to its Web site, www.refreshingeverything.ca, vote for the best ideas. Each cycle, about $ 1 million is available for distribution. While Pepsi Canada management were very supportive of the initial cycle, the analyst wondered how a corporate social responsibility initiative will have an impact on the bottom line. "Hide
by Matthew Thompson, Ken Mark Source: Richard Ivey School of Business Foundation 12 pages. Date of publication on the site: 22 Sep, 2011. Prod. #: W11191-PDF-ENG
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