Pepsi Canada has developed and started a campaign to fund socially beneficial notions developed by people, the Refresh Project, businesses and non-profit organizations. Each cycle - approximately two months in duration - will see concerned parties submit ideas.
Pepsi Canada relies on visitors to its site, www.refreshingeverything.ca, to vote on the most effective thoughts. Every cycle, about $1 million is available for distribution. An analyst is wondering how this corporate social responsibility initiative will have an effect on the bottom line while Pepsi Canada management has been quite supportive of the first cycle.
Pepsi Canada The Pepsi Refresh Project case study solution
PUBLICATION DATE: September 22, 2011 PRODUCT #: W11191-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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