Julia Smith, brand manager for Pedigree dog food manufacturer must determine how best to give a boost to the business downturn. (A) the case of the dispute centers on what type of strategy to pursue, creating a brand than to shop activities, while (B) case focuses on the concept of cause marketing as a growth strategy. "Hide
by Tim Calkins, Anne Deming Source: Kellogg School of management, Northwestern Univ. 16 pages. Publication Date: April 1, 2010. Prod. #: KEL497-PDF-ENG
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