Pedigree Growth Strategy (A) Case Study Solution
Implementation Plan
In order to implement the above suggested possible solutions successfully, different considerations must be taken into account. The foremost step for implementation plan is to establish a value proposition (A Osterwalder, 2014). For the Pedigree to sustain its growth and maintain its rapport in the dog food industry, it is crucial to understand and answer these questions: what is its competitive advantage that make it different from its competitors? Why customers prefer Pedigree over other dog food brands? What make Pedigree credible, relevant and plausible? Only If Pedigree knows what unique feature or benefit is being provided to its consumers, it will be in position to sustain its growth and implement new way forwards. Secondly, Pedigree is manufacturing dog food products and it must know what is its target audience and all the relevant data regarding its target market must be gathered to evaluate its demand and preferences. Thirdly, prior implementing the recommended road maps, identification of key indicators that are likely to influence the company growth and sustainability is highly essential. Therefore, Pedigree must know that technological advancement, eco-friendly mode of manufacturing and cut-throat competition can haunt its implementation plan which must be adapted according to the given situation. Fourthly, insight about available financial resources is critical because any of the above mentioned solutions must require hefty amount of money for its execution. Adding to this, what will be the financial return after the execution of plan is also important to assess in advance. Last but not least, for the implementation of above highlighted possible solutions Pedigree must undertake partnership with different stakeholders that would guide it at every level of its implementation plan.
Consequences
The aftermaths of possible solutions are substantial to know because without knowing the results one cannot implement such plans that involve massive investment not in term of monetary but also in form of intellectuals. The first and most concern of Pedigree was to improve its financial growth this is being declining year by year which can be augment by aggrandizing the distributions network. Because sometimes unavailability of desired product in near accessible market lead the consumer to buy the product of other brands which ultimately decline the sale of product. Apart from it, improved and vast distribution channel can strengthen the customer relations and unique marketing tactics would also assist Pedigree in this endeavor. Adaptation according to the consumer preferences and cultural as well as technological advancement would give Pedigree a breathing space to sustain its market growth and profitability. Lastly, product diversification and expansion of business can engender double-digit increase in Pedigree’s income statement.
Appendices
Appendix – A: PESTEL Analysis
| PESTEL Analysis | ||
| Political
· Political stability and commercial circumscription · Alteration in tax policy and increase in organization taxation · Government grants and support · Modification of regulations and laws |
Economic
· Acceleration of commodity cost · Fluctuation in per capita income · Shift in interest rates |
Social
· Social trend in education · Change in consumer spending behavior · More consumer centric approach due to social patterns |
| Technological
· Innovative and advanced mode of marketing · Internet and online retailing · Improved and quality assured product line · Social media to reach the target market |
Environmental
· Eco-friendly mode of production · Adoption of sustainable competitive advantage · Compliance with corporate social responsibilities · Cordial customer relations |
Legal
· Increased industry regulations to maintain dog food standard · Enforcement policies to bridle manufacturing, distribution and sale.
|
Appendix – B: Porter’s Five Forces Model
Appendix – C: SWOT Analysis
| SWOT Analysis | |
| Strengths
· Pedigree is one of the renowned dog food brands in the world · Global distribution channels · It persistent to enhance its portfolio through market research · Continuous increased in gross profit · Dealing in mainstream segment with highest percentage of sale |
Weaknesses
· High-end prices for most product categories · Uniform business procedures and regulation for all portfolio item · Lower advertising expenses and commodity cost |
| Opportunities
· Environmentally sustainable products are widely accepted · Accretion in emerging markets · Partnership with different stakeholders · Adaptation to advanced manufacturing and distribution modes |
Threats
· Cut-throat competition within the industry · Price war by potential competitors · Rising number of independent producers and retailers. · Hastening cost of production |
Appendix – D: VRIN Analysis
| VRIN Analysis | |||
| Valuable
· Global distribution network · Experience in expansion of market · Marketing skills and tactics · Market research |
Rare
· Utilization of progressive technology and harvesting methodology · The uniqueness of product portfolio · Efficacious in use of economies of scale in production |
Inimitable
· Innovation · Human resource management · Research and development · Cost control
|
Non-substitutable
· Brand equity · Brand recognition · Strong affiliation With customers |
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