China's status as an export powerhouse is changing its focus on low-wage and low labor cost advantage in the direction of high-tech, high value-added exports. Pearl River Piano, state-owned companies in China, there was a movement on the slow Chinese company founded in the mid-1950s on the rise a global company with sales abroad and within the country. Although it fared well in the low-end products segment in the international markets has been speculation whether the Pearl River Piano can be successfully transformed into a truly global brand, dating back to the mid-high segment product and whether it can achieve sustainable growth by building a credible and high-quality brand in the Western boundaries. Using the Pearl River Piano, for example, this case study examines the strategies of internationalization of Chinese companies have adopted and analyzes the following steps for Chinese brands are going global. "Hide
by Michael Enright, Emily Ho Source: University of Hong Kong, 38 pages. Publication Date: January 19, 2007. Prod. #: HKU728-PDF-ENG
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