Shade cases should be printed in color to optimize their effectiveness. Creator of Paydiant, Kevin Laracey, needed to determine the best way to start a payment processing company with a brand new technology predicated on smart phones. Consumers had increasingly turned to electronic payment methods including debit cards and charge cards to make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to higher costs for retailers to accept such payment forms.
Smart phones were being increasingly adopted by consumers and using those phones to manage their lives. Market watchers considered that consumers would demand to use their smart phones to make purchases. Because it raised competition in the payments sector, this was enjoyed by retailers. Paydiant had developed a software-based product that needed no new hardware for retailers and enabled consumers to utilize their smart phones to make purchases. The case introduces some other new entrants into the payment business, identifies some of its major players, and also describes the present payment processing market structure.
Paydiant case study solution
PUBLICATION DATE: January 24, 2011 PRODUCT #: 511065-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
