Hospital CEO Paul Levy faces an SEIU unionization drive via a "corporate campaign" aimed at undercutting the hospital's relationships with key internal and external constituencies. Having driven one of Boston's top schooling hospitals much of the way through a debilitating turnaround, but with the hospital still in a fragile financial condition, Levy must formulate a strategy and tactics to cope with the imminent initiative by the SEIU, the fastest growing union in the USA with 2.1 million members and an enormous organizing budget. The amalgamation will probably seek the hospital's treaty to a "neutrality agreement," under which, distinct conventional union measures, direction would efficiently be silenced during the organizing process. Levy is concerned the hospital's strategy of innovation and flexibility would be imperiled by an SEIU-unionized work force.
Paul Levy Confronting a Corporate Campaign case study solution
PUBLICATION DATE: December 10, 2013 PRODUCT #: 914020-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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