PatientsLikeMe (PLM) is an online community where patients share their personal experiences with the disease, to find other patients like them and learn from each other. The company was founded by Jamie and Ben Heywood, when their 29-year-old brother was diagnosed with ALS, or Lou Gehrig's disease. In less than five years, PLM has grown to 15 communities patient where more than 80,000 patients Discuss 19 diseases. In December 2010, PLM discuss its planned launch general platform that will expand the number of diseases covered from 19 to more than 3,500. Is this the right move, and that PLM need to do to make it successful? "Hide
by Sunil Gupta, Jason Riis Source: Harvard Business School 22 pages. Publication Date: February 16, 2011. Prod. #: 511093-PDF-ENG
Related Case Solutions & Analyses:
Envia Systems
Franklin Health Associates (B)
Ken Langone: Member GE Compensation Committee
Cleveland Clinic Heart Center: Legacy of Excellence
Wintel (F): From Multi-Geographic Contact to Open Source
Changing with the Times: South African Police in the Post-Apartheid Era (Sequel)
Bangkoks Second Stage Expressway
Does IP Strategy Have to Cripple Open Innovation?
Google- Project Oxygen
Water Treatment Facility
