PatientsLikeMe (PLM) is an online community where patients share their personal experiences using a disorder, find other patients like them, and learn from each other. The company was set up by Ben and Jamie Heywood when their 29-year old brother was diagnosed with ALS or Lou Gehrig's disease.
PatientsLikeMe An Online Community of Patients case study solution
In less than five years, PLM has grown to 15 patient communities where over 80,000 patients discuss 19 ailments. In December 2010, PLM is discussing its planned launching of a General Platform that would enlarge the number of ailments covered from 19 to over 3,500. Is it?
PUBLICATION DATE: February 16, 2011 PRODUCT #: 511093-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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