How do you make money when you tell your customers 'do not purchase our things unless you really need it?' As he carefully thought this novel partnership, Chouinard would have to stabalize the environmental precedence upon which Patagonia was established with its monetary well-being. This really is a two-part case. Part A presents the conclusion which Chouinard is considering, while Part B presents the decision that Chouinard picked. This case presents the choice about a possible partnership with eBay that Yvon Chouinard, founder of the clothing company Patagonia, chose to pursue. The A along with B cases were on paper by the graduate students Steven Rippberger, Courtney Lee, Allyson Johnson, and Morgane Treanton, underneath the supervision of Professor Andrew Hoffman.
Patagonia Encouraging Customers to Buy Used Clothing (B) Case Study Solution
PUBLICATION DATE: March 16, 2012 PRODUCT #: W92C31-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Polaroid-Kodak (B6)
Crown Cork & Seal Co. Inc.
Stirling Homex (C)
Good native advertising isn’t a secret
nibblr: Subscription Snacking in a Digital Market
Ricoh Canada Inc.
JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector
Jive Software
Marble Slab Creamery: A Grand Occasion
Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning
