This case study analyzes the tensions that appear when Patagonia simultaneously pursues sustainability along with quality aims embedded within its mission statement to "Develop the most effective product, cause no redundant damage, exploit business to encourage and implement key solutions to the ecological disaster." Specifically, this case study focuses on Patagonia's Durable Water Repellent (DWR) problem-DWR is a very effective chemical treatment used to waterproof coats (supporting the quality target) but has by products that are hazardous and persist in the environment (undermining the sustainability goal).
This case presents Patagonia's (and the business's) challenges, its history attempting to solve the issue, including research, its temporary alternative to use a less harmful but less effective alternative in C6, and its particular investment in Beyond Surface Technologies through $20 Million & Change amongst others. The case also discusses outside issues such as competitors as well as their attempts, pressure from Greenpeace, governmental engagement and chemical industry actions. At the higher degree, the case targets the issue of how companies like Patagonia drive initiation down the supply chain to substance and material providers, along with the manner in which they think about initiation/disruption across the entire system, all of the while grappling with internal tensions between functionality, durability, as well as their commitment to cause no unnecessary environmental harm.
Patagonia Driving Sustainable Innovation by Embracing Tensions Case Study Solution
PUBLICATION DATE: February 16, 2016 PRODUCT #: B5853-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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