Patagonia produces high quality organic clothing that command a significant price premium. The environmental mission is not only motivated to donate to environmental causes and reducing the impact of its products, but also to share their experiences with other companies. Pursuing its strong environmental stance, Patagonia supports more gross profit than its competitors and is aimed at 10% annual sales growth. In the spring of 2010, Patagonia is in the process of introducing a new, radical environmental initiative called «Product Lifecycle Initiative" (PLI). This initiative is a holistic commitment to extend the life cycle of each product and reduce landfill waste. Patagonia He represented the effort to take responsibility for products he made, "from birth to death, and then after his death, back to the revival." initiative consisted of mutual agreement between the company and its clients to "reduce, repair, reuse, and recycle" clothing that they consume. "Hide
by Forest Reinhardt, Ramon Casadesus-Masanell, Hyun Jin Kim Source: Harvard Business School 29 pages. Publication date: 11 Aug, 2010. Prod. #: 711020-PDF-ENG
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