Parul's Profit Predicament: Growth and Branding Challenges of a Publisher Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In 1961, ParulPrakashani founded just as a publisher of text books but gradually it transformed into a wide stockpile of non-textbooks by targeting different age customers, including children, young adults, and adults. However, after the evaluation of performance in 2013, the company realized that the unit of non-textbook is not yielding the desired level of profits and textbook division is embracing the growth significantly.

Parul had to devise an effective branding strategy and a strong marketing communication plan that could lead the non-textbook division towards a prominent position. However, the non-textbook unit of the business lends prestige to the company so it would not be a better option to shut it down as the founder herself showed a great interest towards the division as well. Whether it would be a better approach to put more resources for the growth of non-textbook division, and if so, what are the most appropriate ways to allocate it? Parul now has to expedite the growth of non-textbook publishing through introducing new products and entering into new markets.