Parul Prakashani started out as a textbook publisher in 1961. It diversified into a wide repertoire of non-textbooks for grownups, young adults and kids. In early 2013, the non-textbook department of the company is not earning enough revenue, while powerful earnings are coming from textbooks. The important problem faced by Parul is the way to grow the non-textbook business. This necessitates significant branding activity along with a marketing communication plan.
Parul's Profit Predicament Growth and Branding Challenges of a Publisher Case Study Solution
Phasing out the non-textbook business is not an alternative, as it lends stature to the company and is close to the heart of the creator. One of the significant dilemma confronted by the founder is if he should allocate further resources to the non-textbook division in order to improve growth, and if so, how he should allocate these resources. Parul must think up new products and new markets so as to remain in the business of publishing non-textbooks.
PUBLICATION DATE: August 27, 2014 PRODUCT #: W14401-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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