Parrot: Navigating the Nascent Drone Industry Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Parrot: Navigating the Nascent Drone Industry Case Solution

Social

In France, there is a wide gap between rich and poor. There’s less growth in productivity overall.Majority of the population are immigrants, so the majority of the people are not as rich enough to afford Parrot’s product, so to make its position strong;Parrot has to set a specific target and create a need for its products among the customers.

Technological

As a tech-based company, Parrot is already striving for a certain growth and there is a chance of more growth, but when there is growth; there are more chances of competition. Parrot has to work on the continuity ofthe quality products’ production so the entrance of new competitors would not affect the Parrot’s sales drastically.

Environmental

In France, the only main environmental issue is water problem, but the technological-based company is not directly linked with this problem and the government is working hard to overcome the water problem through forestry, as soon as possible.

Legal

The French government is planning on imposing big taxes on the tech giants. The notices have already been sent as reported by the Financial Times, Reuters and AFP. So to survive in France; Parrot has to comply with all the obligations and it should also work on the management of these tax payments, so it would not affect the overall revenue of the company.(Frue, 2019)

Porter's Five Forces

The threat of new entrants

The weaker the position; the higher the threats of new entrants. Parrot is already struggling with the entry of DJI,because of itsprovision of cheaper products. It would be very difficult to for Parrot to maintain its position in such an aggressive environment.Capital intensity is very high in technological companies because the machinery and the raw material are very expensive, so companies are hesitant to enter in the market because of the requirement of high investment.

Competitive rivalry

With the passage of time; the scope of technology is also increasing at a rapid pace, but the competition is not that much strong in this market, so less competition is also a threat because more companies would want to enter the market that has less competition.

The threat of substation:

The higher the threat of new entrants; the higher the threats of substitution is, because people enter a market with new ideas and if their ideas are liked by the customers; you might lose your position in the market.

Bargaining power of buyer/supplier

As or a tech-based company;Parrot has a beneficial edge in this scenario, because technology is something you master upon so that you could have the power to set the price, but the new entrants can make you lose this position if they offer the same product at cheaper prices.

Evaluation of Alternatives

Indulge in social activities

People usually get attracted to a socially responsible firm.If Parrot indulges in social activities, it will help the company in regaining its market position, which was affected by DJI’s drone.

Better Products

To stay strong in a competition; Parrot needs to make better products than its competitors, because the quality should not be compromised on, at any point.

Cost-cutting

If it is possible to cut some slack out of basic cost to make the products a bit cheaper because DJI is a strong competitor which is offering its products with much less cost comparatively.

Recommendations

Routine Check-ups

As the world is moving ata fast pace; the technology is getting advanced day by day, bringing changes in price. So there’s a need to stay up to date about every change and to try to adopt the changes in order to be ata better position.

Feedback's

Customer feedback is necessary even if it is critical, because you need to learn from your mistake and customers’ satisfaction is the main mediocre goal that could direct you towards reaching your ultimate goal of profit maximization.

Research and Development (R&D)

The better the research; the better opportunity to grow and develop.Strong R&D makes your product unique in the market, because they Research and Development team have better knowledge of the market dynamics

User Friendly

It should be that easy so that if a person starts using it; it becomes self-explanatory to him and there should wouldn’t be any requirement of additional guidance. A person should be able to use it independently.(Iacucci, 2014)

Implementation Plan

Make sure everyone’s goal is same as the organization’s goal.
Make everyone aware of the goals and strategies of the company so that every staff member work towards achieving the same goal and be on the same track.
Distribute responsibilities and tasks accordingly and make people bring the best out of their strengths.
Identify the resources required to get the desired outcomes.
Implement the recommendations and alternative strategy.
After implementing,analyse the impact.
Evaluate the positive outcomes.
Design the strategies in a manner that could help in leaving a long term beneficial impact.
Set a deadline to bring everyone on the same path.(Whitehead, 2003).......................
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Parrot: Navigating the Nascent Drone Industry Harvard Case Solution & Analysis