The profits of a generic-pharmaceutical firm, Parkin Laboratories, are diminishing as a result of recent legislation employed by Indian government. In order to reimburse the loss in value, the business has to ameliorate its sales volumes. The general manager of sales is exploring the notion of investing in a plan of sales force effectiveness to increase the efficacy of the sales team.
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PUBLICATION DATE: May 23, 2014 PRODUCT #: W14178-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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