The profits of a generic-pharmaceutical firm, Parkin Laboratories, are diminishing as a result of recent legislation employed by Indian government. In order to reimburse the loss in value, the business has to ameliorate its sales volumes. The general manager of sales is exploring the notion of investing in a plan of sales force effectiveness to increase the efficacy of the sales team.
Parkin Laboratories Sales Force Effectiveness Case Solution
PUBLICATION DATE: May 23, 2014 PRODUCT #: W14178-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Snus: No Smoke Without Fire
Imaginarium
Marketing Economics
InfoWorks
McDonalds & Starbucks Strategy
A Service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage
Customer Segmentation and Business Model Evolution at Unbounce
Cottle-Taylor: Expanding the Oral Care Group in India
Gene Sequencing: Staking a Position in an Expanding Industry
Positioning the Tata Nano (A)
