Managing historic Parker House in Boston, the hotel's Dunfey, received a request from the tour wholesaler to order a large number of hotel rooms in the summer and autumn of 1980. This order is related to the order in two other hotels Dunfey, you need this thing. Parker House management prefer to grow more profitable individual and corporate business, which they see as more in harmony with the hotel's well-designed market position. What should they do? Dunfey detailed segmentation strategy is central to the discussion of this case. Five pages of exhibits include financial data on Parker House and asked for details of the reservation and availability. "Hide
by Christopher Lovelock, Penny Pittman Merliss Source: Harvard Business School 14 pages. Publication Date: June 1, 1980. Prod. #: 580152-PDF-ENG
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