Describes the recall program designed Parker Brothers after the death of two children who may have been associated with a new product. "Hide
by John F. Cady Source: Harvard Business School 11 pages. Publication Date: March 1, 1980. Prod. #: 580086-PDF-ENG
Related Case Solutions & Analyses:
The RECS Project (C)
Genomic Health: Launching a Paradigm Shift…and an Innovative New Test
Agilent Technologies
Managing Major Accounts
Volkswagen in India
Policy Takers or Policy Makers? The Lobbying of Global Banking Regulators
Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Mars Incorporated: Online Procurement
The Obama Campaign Strategy
The Bottom Line: Marketing and Firm Performance
