Parker Biscuits Inc.: Venturing into China Harvard Case Solution & Analysis

The first major task Carol Wittenberg, as President Asia / Pacific Business Parker cookies to create a joint venture for the production of biscuits in China. The team, which Wittenberg put together to find a joint venture partner has narrowed the choice to two very different Chinese companies. One partner more, has a broader product lines, and offers the best about the financial return on investment. Others seem to be much more open to the methods of Parker management. Either choice will be the largest investment company in the joint venture to date. "Hide
by Ann E. Gray Source: Harvard Business School 18 pages. Publication Date: Dec 03, 1996. Prod. #: 697056-PDF-ENG

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