During 2014, the largest bakery chain, Paris Baguette was situated in South Korea with 3,200 shops throughout the nation and 178 places in Southeast Asia, China and the United States. Since 1988, the company developed its own food processing capacity and ingredient, suppliers had vertically integrated, giving it substantial control over the value chain. Additionally, it'd developed an advanced franchise arrangement that allowed for improved income from business.
Paris Baguette The Expansion Question Case Study Solution
Yet, in response to domestic market saturation, intense competition from local and multinational bakery chains and independent bakeries along with a recent change in government regulations, its chief executive officer is wondering how best to reach his aim of managing 6,000 stores in 60 countries worldwide and reaching revenue of KRW4 trillion by 2020. He is also considering whether it would be better delay his growth plans and to focus instead on improving the profitability of the national operations of the company's.
PUBLICATION DATE: March 19, 2015 PRODUCT #: W15066-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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