This B2B event role-playing game and six supplements play a role describes the seven month sales manager process and the process of customers' purchases, which led to a lost order. This is an excellent opportunity to study organizational behavior buying, discipline sales and sales management of resources (time) as an asset. This may be included in an introductory course on marketing MBA or undergraduate level. It is equally effective for executive development. It also fits in B2B marketing tool for the study of organizational behavior purchase, or in an introductory course in the control module sales. "Hide
by Michael Taylor Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: June 22, 2012. Prod. #: W12088-PDF-ENG
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