This article sheds light on the initiatives of Pantaleon regarding CSR, which is the biggest sugar company from Guatemala, and their relation to its competitive strategy. Since 1990, the management of Pantaleon invested in projects targeted at the communities surrounding the factory, featuring educational, health-related, and environmental plans.
These actions reinforced corporate strategy, which comprised infrastructure and agricultural practices upgrades, vertical integration, and internal and regional growth of productive capacity and markets. By half year of 2004, the company became the world-wide leading sugar mill entailed significant tactical challenges for Pantaleon's top executives. In turn, these challenges introduced two issues: explaining the standing of the company's on social endeavors undertaken by Pantaleon Foundation and Fundazucar and examining the internal consistency of its competitive strategy.
PUBLICATION DATE: November 01, 2005 PRODUCT #: SKS059-HCB-SPA
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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