New advisor marketing Panmai, women weaving cooperative located in Kaset Wisai, Thailand, trying to formulate a strategic plan for the future in Panmai. In particular, he must decide which product / markets, and what methods are appropriate for distribution Panmai, whether Panmai should spend more overseas sales and how to solve many of the operational problems that exist in the company. As it will only Panmai for two years, any changes it makes to be sustainable without his presence. "Hide
by Paul Beamish, Elizabeth M. Grasby, Krista Wylie Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: July 26, 2000. Prod. #: 900M16-PDF-ENG
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