PANELpro is to run the company and is sub assembler control panels. Its president is a former high-tech executive, technological, management and sales experience who wants the company to grow rapidly on the basis of such knowledge. He is not sure the business model to follow (design, installation, spare parts distributor or consulting) and how to promote PANELpro. He has some information on potential customers and competition, but want more, before continuing. Two approaches marketing study suggested, but he is considering whether to spend their limited resources on research or action is based on the fact that he already knows from his corporate experience. If it spends on research, what should be its aims, methods, and possible winnings? "Hide
by Dan Dunn Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: February 26, 2010. Prod. # 909A03-PDF-ENG
Related Case Solutions & Analyses:
Riverside Hospitals Pharmacy Services
Canadian Blood Services
Monforte Dairy
Unimicron Technology Corporation
Dell Inc. – Investment Strategy
Competing for Development (C): Success Bittersweet
Cenabal (C)
South African Breweries International: Devising a China Market Strategy
Exclamation International Inc.
The Canadian Police Knowledge Network
