Pandora: Royalties Kill the Web Radio Star? (A) Harvard Case Solution & Analysis

Joe Kennedy, president and CEO of Pandora, among the biggest and most popular web (web) radio broadcasters, had actually simply gotten problem. The Copyright Royalty Board (CRB) had actually revealed its choice to enhance the royalties needed to be paid by the web radio market by 2.5 times over the next 5 years, efficiently pressing earnings for Pandora out of prospect. Pandora was a "webcaster" that was supported on the Music Genome Project.
Pandora Royalties Kill the Web Radio Star (A) Case Study Solution

Pandora was a "webcaster" that was supported on the Music Genome Project, which codified numerous qualities of a tune (making "music DNA"). Pandora, nevertheless, along with other webcasters, was subject to an exclusive statutory plan relating to royalties, which were greater than the royalties for satellite radio and from which AM/FM radios were completely exempt.

PUBLICATION DATE: August 06, 2009 PRODUCT #: 310026-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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