IMD-3-1557 © 2005
Pucik, Vladimir; Pahwa, Atul
In the mid-1990s; Panasonic Europe had in reality started to contract out part production and assembly in an endeavor to shrink expenses. In view of brand-new hazards from low expense Asian makers; it now needed to evaluate exactly what knowings might be distilled from the outsourcing activity up until now; to assist future choices and to assess numerous brand-new alternatives for moving making from Western Europe into locations with lower expenses of production.
Panasonic Europe (A) Building A New Competitive Platform Case Study Solution
Cutting edge production had actually continuously been at the heart of Matsushita's operations though it might likewise think about leaving production entirely; and rather focus more on R&D and marketing activities; as a few of the competitors had actually currently done. The choices needed to be made promptly; for there was a clear instruction from head office that any company at a loss for 3 successive years would be turned off - right away.
Subjects: Outsourcing; Sourcing; Manufacturing; Consumer electronics; Eastern Europe; Emerging markets
Settings: Europe; Consumer electronics; High tech; Large (multi-billion dollar worldwide -- $68B); March 2000 - May 2005
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