Pallotta team is a non-profit, private company that produces multi-day event to raise funds for non-profit organizations. Dan Pallotta, 40-year-old CEO, founded the company in 1992. The company grew quickly, raising over $ 200 million to charitable organizations. As the boundaries between commercial and non-profit sectors blur, this case is an example of how non-profit entrepreneurial approach and market test, where the lines between the two sectors are taken. Pallotta and aggressive style of the company, as well as basic business model, generate a significant amount of controversy among non-profit organizations and the press. Pallotta frank about the merits of its business model, the appropriateness of his salary, and his company's marketing approach. He wants to increase the total of charity in the United States. "How many ads to charity you see on Super Bowl this year," exclaims Pallotta. "Hide
by Allen Grossman, Liz Kind Source: Harvard Business School 23 pages. Publication date: April 12, 2002. Prod. #: 302089-PDF-ENG
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